Monthly Pulse – September 2018

In Monthly Pulse by Justin Robinson

In our monthly Pulse you can find and download the trends in category sales across beer, wine, and spirits from the transactions of Drizly’s leading-indicator audience.

Highlights for September 2018:  For the third month in a row, Liquor market share YoY (+3.5%) has outpaced Wine (+0.0%) and Beer (-5.5%).

Liquor growth is driven yet again by Tequila, which grew market share by 17.8% YoY to 12.6% of the category by value. Rosé was the only Wine subcategory to show growth in September, increasing market share by 6.3% YoY.  Within Beer, Specialty Beer (includes FMB’s, sparkling waters, etc) continues to be on fire, growing market share by +29% YoY to 13.8% of the category by value.