In our monthly Pulse you can find and download the trends in category sales across beer, wine, and spirits from the transactions of Drizly’s leading-indicator audience.
Highlights for September 2018: For the third month in a row, Liquor market share YoY (+3.5%) has outpaced Wine (+0.0%) and Beer (-5.5%).
Liquor growth is driven yet again by Tequila, which grew market share by 17.8% YoY to 12.6% of the category by value. Rosé was the only Wine subcategory to show growth in September, increasing market share by 6.3% YoY. Within Beer, Specialty Beer (includes FMB’s, sparkling waters, etc) continues to be on fire, growing market share by +29% YoY to 13.8% of the category by value.