In our monthly Pulse you can find and download the trends in category sales across beer, wine, and spirits from the transactions of Drizly’s leading-indicator audience.
Highlights for September 2017: Beer’s decline has not slowed as we move to the beginning of the fall season, and wine continues to gain as a result. Compared to September 2016, wine’s share is up 9%, liquor’s share is up 1% while beer’s share is down 15%.
Brandy (up 23% in liquor share vs. last September) has been the biggest winner in liquor, though from a small base. Tequila continues to grow (9% share increase) and whiskey had its first positive month of the year (up 2%) in an otherwise flat to down year. In September we entered solidly back into red wine weather as red wines (up 3% in share vs. last September) will outsell white wines until next June. Rosé was up with a 26% gain in wine share, slowing slightly from its summer peaks as we enter the fall months. Specialty beer has outpaced beer growth, up 19% in share followed by a modest 2% bump in ale share.