Monthly Pulse – September 2017

In Monthly Pulse by John Temple

In our monthly Pulse you can find and download the trends in category sales across beer, wine, and spirits from the transactions of Drizly’s leading-indicator audience.

Highlights for September 2017: Beer’s decline has not slowed as we move to the beginning of the fall season, and wine continues to gain as a result. Compared to September 2016, wine’s share is up 9%, liquor’s share is up 1% while beer’s share is down 15%.

Brandy (up 23% in liquor share vs. last September) has been the biggest winner in liquor, though from a small base. Tequila continues to grow (9% share increase) and whiskey had its first positive month of the year (up 2%) in an otherwise flat to down year. In September we entered solidly back into red wine weather as red wines (up 3% in share vs. last September) will outsell white wines until next June. Rosé was up with a 26% gain in wine share, slowing slightly from its summer peaks as we enter the fall months. Specialty beer has outpaced beer growth, up 19% in share followed by a modest 2% bump in ale share.