Monthly Pulse – October 2018

In Monthly Pulse by Justin Robinson

In our monthly Pulse you can find and download the trends in category sales across beer, wine, and spirits from the transactions of Drizly’s leading-indicator audience.

Highlights for October 2018:  The trend continues.  Liquor market share YoY (+5.5%) has outpaced Wine (-0.9%) and Beer (-6.8%) for the fourth straight month.

In October, Liquor subcategory market share was relatively flat across the board. Brandy (+19.1%) was the only outlier.  The story is the same in Wine and Beer, where Rosé (+9.8%) and Specialty Beer (+27.2%) continue to grab market share.