In our monthly Pulse you can find and download the trends in category sales across beer, wine, and spirits from the transactions of Drizly’s leading-indicator audience.
Highlights for October 2018: The trend continues. Liquor market share YoY (+5.5%) has outpaced Wine (-0.9%) and Beer (-6.8%) for the fourth straight month.
In October, Liquor subcategory market share was relatively flat across the board. Brandy (+19.1%) was the only outlier. The story is the same in Wine and Beer, where Rosé (+9.8%) and Specialty Beer (+27.2%) continue to grab market share.