In our monthly Pulse you can find and download the trends in category sales across beer, wine, and spirits from the transactions of Drizly’s leading-indicator audience.
Highlights for October 2017: Liquor has had a late start to the season as it experiences its first slight share loss of total alcohol in October, down 2% vs. last October. Beer is still on the decline though its losses are no longer accelerating, down 13% vs. last October, a slight improvement from the 15% it was down in September. Wine has experienced its strongest growth yet, up 10%.
Tequila has shot up with a large gain, up 23% in liquor share and now up to 11% of category by sales. Tequila is up at a time that most light spirits begin to drop off for the winter. Rum has seen the largest contraction within liquor, down 13% over last September. The bucket of other liquors has experienced strong growth though from the small base of only 1-2%, which has been driven by a combination of mezcal and ready-to-drink. Within wine, Rose is up over last year through now down to 6% of wine sales, down from its peak at 15% in July. Champagne continues to lag its 2016 share, a chunk of which has been lost to consumers switching to Rose. Within beer, ales and cider are both up, 5% and 7%, respectively. The ale share is largely driven by the success of IPA sales.