Monthly Pulse – November 2018

In Monthly Pulse by Justin Robinson

In our monthly Pulse you can find and download the trends in category sales across beer, wine, and spirits from the transactions of Drizly’s leading-indicator audience.

Highlights for November 2018:  In November, Liquor market share YoY was up again (+3.7%) while Wine stayed flat (+0.0%) and Beer was down slightly (-6.7%).

Within Liquor, Tequila (+14.1) and Brandy (+20.8%) lead the way in market share growth.  Surprisingly, Rosé (+26.8%) grew it’s Wine market share YoY more in November than any other month in 2018.