Monthly Pulse – June 2018

In Monthly Pulse by Justin Robinson

In our monthly Pulse you can find and download the trends in category sales across beer, wine, and spirits from the transactions of Drizly’s leading-indicator audience.

Highlights for June 2018:  The three major categories are flattening out this summer.  Wine’s share of all alcohol sold on Drizly is up 3% YoY for the second straight month and Liquor is essentially flat.  Beer, which for 12+ months was down double digits YoY, is starting to stabilize with market share declines in the single digits (8%) for the second month in a row.

Although Rosé’s share of wine hit its highest point ever at 15.6% of all wine sales, it’s only up 4.7% over last year.  We’ll keep a close eye on that slowdown in growth.  Specialty Beer’s share (sparkling waters, FMB’s, etc.) is up 22.8% over last June stealing most of it’s share from Craft, which is down 6.9% YoY.  Tequila (+16.5%) and Brandy (+27.8%) continue to steal share from Gin (-7.5%) in the Liquor category.