Monthly Pulse – July 2018

In Monthly Pulse by Justin Robinson

In our monthly Pulse you can find and download the trends in category sales across beer, wine, and spirits from the transactions of Drizly’s leading-indicator audience.

Highlights for July 2018:  Liquor market share growth outpaced Wine in July for the first time in 2 years growing 3.1% vs Wine’s 1.2% growth YoY.

Rosé’s double digit share growth has officially come to an end up 6.6% compared to last July.  In the Spirits category, Brandy continues its climb (up 25% YoY) followed by Tequila (up 13.5% YoY) off of a much bigger base.  Specialty Beer (sparkling waters, FMB’s, etc., up 21.4% YoY) and Mexican Imports (up 12.2% YoY) continue their dominance in Beer.