In our monthly Pulse you can find and download the trends in category sales across beer, wine, and spirits from the transactions of Drizly’s leading-indicator audience.
Highlights for August 2018: The Liquor category is coming on strong, up 3.4% YoY. August marks the second straight month that Liquor market share growth has outpaced Wine (-0.2% YoY).
Within the Spirits category, Brandy (+33% YoY) and Tequila (+20% YoY) are carrying the macro shift in share. Within Wine, all subcategories are essentially flat. The darling of the category, Rosé, was up a nominal 1% YoY. Beer subcategory market share was also relatively flat across the board with one notable exception, Specialty Beer (+24% YoY). Sparkling waters and other FMB’s finished the summer strong.