Monthly Pulse – August 2018

In Monthly Pulse by Justin Robinson

In our monthly Pulse you can find and download the trends in category sales across beer, wine, and spirits from the transactions of Drizly’s leading-indicator audience.

Highlights for August 2018:  The Liquor category is coming on strong, up 3.4% YoY.  August marks the second straight month that Liquor market share growth has outpaced Wine (-0.2% YoY).

Within the Spirits category, Brandy (+33% YoY) and Tequila (+20% YoY) are carrying the macro shift in share.  Within Wine, all subcategories are essentially flat.  The darling of the category, Rosé, was up a nominal 1% YoY.  Beer subcategory market share was also relatively flat across the board with one notable exception, Specialty Beer (+24% YoY).  Sparkling waters and other FMB’s finished the summer strong.