Monthly Pulse – August 2017

In Monthly Pulse by John Temple

In our monthly Pulse you can find and download the trends in category sales across beer, wine, and spirits from the transactions of Drizly’s leading-indicator audience.

Highlights for August 2017: Wine continued to grow in August at the expense of beer. Compared to August 2016, wine’s share is up 7%, liquor’s share is up 3% while beer’s share is down 14%.

Tequila (up 12% in liquor share vs. last August) has been the biggest winner in liquor, with some positive share gain from specialty liquor like mezcal. Rosé closed out the summer with a 39% gain in wine share in August. Specialty beer has outpaced beer growth, up 30% in share driven predominantly by hard seltzer.