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Craft Beer Share is Down Amongst Millennials

In Distillery by John Temple

Macro beers are taking share from craft amongst the early-adopting, millennial eCommerce consumer. The craft beer industry has grown tremendously over the last 10 years. More than 90% of beer SKUs in Drizly’s catalog are “craft” as defined by the Brewer’s Association. Despite the fact that there is an abundance of craft beers available to the consumer, macro beers represent …

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Monthly Pulse – July 2017

In Monthly Pulse by John Temple

In our monthly Pulse you can find and download the trends in category sales across beer, wine, and spirits from the transactions of Drizly’s leading-indicator audience. Highlights for July 2017: Wine grew in July at the expense of beer. Compared to July 2016, wine’s share is up 8%, liquor’s share was relatively flat, and beer’s share was down 13%. Rosé …

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Drizly Consumers Seek Out 30% More Expensive Bottles of Alcohol

In Distillery by John Temple

To say alcohol prices are complex would be a massive understatement. There are a multitude of considerations that impact the price of a bottle, including the cost of the ingredients, desired prestige of a brand, consumer demand, markups applied by wholesalers and retailers, and many more. Suppliers, wholesalers, and retailers each have a hand in the final price, but they …

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48% of Craft Beer Bought is Brewed within the Drinker’s Home State

In Distillery by John Temple

The craft beer movement may be slowing down, but people still prefer their craft beers brewed close to home. We investigated the “buying local” trend to understand which states had the most pride in their home-grown hops. Looking across Drizly’s markets, 48% of craft beer sales are considered local, meaning they’re from a brewery based in the same state as …

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Corporate Consumers Spend 300% More Than a Typical Order

In Distillery by John Temple

Photo: Jamie Trueblood/AMC Drinking in the workplace is a growing trend, which is a good sign for beverage alcohol companies. Whether it’s a weekly happy hour or more formal events, the number of companies comfortable with bringing alcohol into the workplace is growing. When companies order drinks for the office, they order in much larger quantities than standard consumers. Drizly …

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Urban, Millennial, Early Adopters are Setting Alcohol Trends Online

In Distillery by John Temple

eCommerce has rapidly become second nature for millennial consumers over the past several years. So much so that the generation is accustomed to having the ability to get anything they like right at their fingertips. Operating from a different shopping dynamic makes the eCommerce alcohol buyer in the US different from in-store buyers in many ways. Who is the Drizly …

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Monthly Pulse – June 2017

In Monthly Pulse by John Temple

In our monthly Pulse you can find and download the trends in category sales across beer, wine, and spirits from the transactions of Drizly’s leading-indicator audience. Highlights for June 2017: Wine and spirits are continuing to steal share from beer. Compared to June 2016, wine’s share is up 5%, liquor’s share is up 5%, and beer’s share is down 14%. …