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Monthly Pulse – March 2018

In Monthly Pulse by Justin Robinson

In our monthly Pulse you can find and download the trends in category sales across beer, wine, and spirits from the transactions of Drizly’s leading-indicator audience. Highlights for March 2018: Rosé off to an even stronger start in 2018, share of wine up 49% over March of 2017.  Wine continues to grab share from beer, up 6% YoY. While liquor is only …

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Monthly Pulse – February 2018

In Monthly Pulse by John Temple

In our monthly Pulse you can find and download the trends in category sales across beer, wine, and spirits from the transactions of Drizly’s leading-indicator audience. Highlights for February 2018: This February, beer sales continued to decline year over year despite the Super Bowl beer volume. Wine’s share of total alcohol sales increased 5% to 45%, up from 43% last …

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Consumer behavior is different in every market, brand strategies must be too

In Distillery by John Temple

People have been drinking alcohol for millennia, yet no two cultures do it quite the same way. Different cities have different preferences for what and how they imbibe, and beer, wine, and spirits manufacturers market to each audience differently. We took a look at several Drizly markets to understand how consumers drink differently across geographies. With more than a million …

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Monthly Pulse – January 2018

In Monthly Pulse by John Temple

In our monthly Pulse you can find and download the trends in category sales across beer, wine, and spirits from the transactions of Drizly’s leading-indicator audience. Highlights for January 2018: This January, beer bounced back from a compressed Q4 yet continues to decline year over year, down 13% in share versus the prior January. Wine is up 6% versus prior …

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Monthly Pulse – December 2017

In Monthly Pulse by John Temple

In our monthly Pulse you can find and download the trends in category sales across beer, wine, and spirits from the transactions of Drizly’s leading-indicator audience. Highlights for December 2017: December is typically the biggest month for wine’s share of alcohol sales and that trend continued this past month, with wine up to 47% of total alcohol sales. Beer remains …

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Gifts Jump 185% In December, Whiskey and Champagne Own The Occasion

In Distillery by John Temple

December is by far the biggest month for alcohol gifting, representing a 185% increase over the rest of the year as a percentage of orders. Gifts make up 4% of Drizly’s orders in a given year, though this figure spikes to 9% of total orders in December. Over the last 12 months, there have been a number of key gifting …

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Monthly Pulse – November 2017

In Monthly Pulse by John Temple

In our monthly Pulse you can find and download the trends in category sales across beer, wine, and spirits from the transactions of Drizly’s leading-indicator audience. Highlights for November 2017: Wine continued to lead in growth, reaching a new height at 45% of total alcohol sales by dollar value. Beer remains down 14% versus last November, while liquor is down …

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Monthly Pulse – October 2017

In Monthly Pulse by John Temple

In our monthly Pulse you can find and download the trends in category sales across beer, wine, and spirits from the transactions of Drizly’s leading-indicator audience. Highlights for October 2017: Liquor has had a late start to the season as it experiences its first slight share loss of total alcohol in October, down 2% vs. last October. Beer is still …

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Boxed Rosé and Flavored Vodka Lead the Way in New Product Releases

In Distillery by John Temple

In 2017 so far, Drizly has record of over a thousand new products launched. Much goes into the planning and execution of each one of these. Some are major successes, while others struggle to make an impression. We analyzed the top new product performers to get a sense of what is working. The clear theme in this top 10 is …