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Marketplaces win online, how should the industry respond?

In Distillery by Justin Robinson

As of September 2018, after 6 years of connecting consumers and retailers to power online beer, wine, and spirits sales, we know two fundamental things to be true about alcohol eCommerce. 1.  Customers want to shop from as many SKUs as possible.  Conversion doubles when a customer is shopping from 4000 SKUs compared to 1000. 2.  Customers want to shop …

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Consumer behavior is different in every market, brand strategies must be too

In Distillery by John Temple

People have been drinking alcohol for millennia, yet no two cultures do it quite the same way. Different cities have different preferences for what and how they imbibe, and beer, wine, and spirits manufacturers market to each audience differently. We took a look at several Drizly markets to understand how consumers drink differently across geographies. With more than a million …

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Gifts Jump 185% In December, Whiskey and Champagne Own The Occasion

In Distillery by John Temple

December is by far the biggest month for alcohol gifting, representing a 185% increase over the rest of the year as a percentage of orders. Gifts make up 4% of Drizly’s orders in a given year, though this figure spikes to 9% of total orders in December. Over the last 12 months, there have been a number of key gifting …

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Boxed Rosé and Flavored Vodka Lead the Way in New Product Releases

In Distillery by John Temple

In 2017 so far, Drizly has record of over a thousand new products launched. Much goes into the planning and execution of each one of these. Some are major successes, while others struggle to make an impression. We analyzed the top new product performers to get a sense of what is working. The clear theme in this top 10 is …

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Craft Beer Share is Down Amongst Millennials

In Distillery by John Temple

Macro beers are taking share from craft amongst the early-adopting, millennial eCommerce consumer. The craft beer industry has grown tremendously over the last 10 years. More than 90% of beer SKUs in Drizly’s catalog are “craft” as defined by the Brewer’s Association. Despite the fact that there is an abundance of craft beers available to the consumer, macro beers represent …

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Drizly Consumers Seek Out 30% More Expensive Bottles of Alcohol

In Distillery by John Temple

To say alcohol prices are complex would be a massive understatement. There are a multitude of considerations that impact the price of a bottle, including the cost of the ingredients, desired prestige of a brand, consumer demand, markups applied by wholesalers and retailers, and many more. Suppliers, wholesalers, and retailers each have a hand in the final price, but they …

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48% of Craft Beer Bought is Brewed within the Drinker’s Home State

In Distillery by John Temple

The craft beer movement may be slowing down, but people still prefer their craft beers brewed close to home. We investigated the “buying local” trend to understand which states had the most pride in their home-grown hops. Looking across Drizly’s markets, 48% of craft beer sales are considered local, meaning they’re from a brewery based in the same state as …

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Corporate Consumers Spend 300% More Than a Typical Order

In Distillery by John Temple

Photo: Jamie Trueblood/AMC Drinking in the workplace is a growing trend, which is a good sign for beverage alcohol companies. Whether it’s a weekly happy hour or more formal events, the number of companies comfortable with bringing alcohol into the workplace is growing. When companies order drinks for the office, they order in much larger quantities than standard consumers. Drizly …

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Urban, Millennial, Early Adopters are Setting Alcohol Trends Online

In Distillery by John Temple

eCommerce has rapidly become second nature for millennial consumers over the past several years. So much so that the generation is accustomed to having the ability to get anything they like right at their fingertips. Operating from a different shopping dynamic makes the eCommerce alcohol buyer in the US different from in-store buyers in many ways. Who is the Drizly …